For our client mybacs, we developed a special 30-day challenge that enables influencers to present mybacs products to their community authentically and over a longer period of time. With the clear goal of acquiring new customers and a strong focus on the very high-quality selection of influencers, we were able to win over personalities like michivonwant and adorable caro for the campaign.
For the traditional brand Underberg, we developed a campaign that specifically draws attention to the re-branding and appeals to customers from a younger target group. In addition to working with influencers for special promotional events, we developed user-generated content and let the influencers interact with their community, for example through their own cocktail recipes.
For dentolo, the subsidiary of the Zurich insurance company, we developed a campaign in which explained the topic of supplementary dental insurance in an easy-to-understand way via social media with over 100 different influencers. This not only generated over 4 million story views, but also thousands of new quotation requests for dentolo.