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the agency for influencer marketing.
‍performance-driven campaigns for strong brands.

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Performance & Creative

Influencer Marketing

Tech

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wisag

d.velop

Josera

yfood

dentolo

zalando

bluecode

Über uns

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Kontakt

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marketplaces

DEEN

die agentur für influencer marketing.
‍performance getriebene kampagnen für starke marken.

clients from our portfolio

at this point we could talk about what we’re capable of…or we could just show you 3 examples.

mybacs

latest cases

mybacs

For our client mybacs, we developed a special 30-day challenge that enables influencers to present mybacs products to their community authentically and over a longer period of time. With the clear goal of acquiring new customers and a strong focus on the very high-quality selection of influencers, we were able to win over personalities like michivonwant and adorable caro for the campaign.

underberg

latest cases

underberg

For the traditional brand Underberg, we developed a campaign that specifically draws attention to the re-branding and appeals to customers from a younger target group. In addition to working with influencers for special promotional events, we developed user-generated content and let the influencers interact with their community, for example through their own cocktail recipes.

dentolo

latest cases

dentolo

For dentolo, the subsidiary of the Zurich insurance company, we developed a campaign in which explained the topic of supplementary dental insurance in an easy-to-understand way via social media with over 100 different influencers. This not only generated over 4 million story views, but also thousands of new quotation requests for dentolo.

this is what a campaign looks like.

concept & briefing

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defining the goal of the campaign collaboratively
■
strategic and creative concept development
■
definition of the briefing document as the basis for influencer research

influencer research

■
research suitable influencers for the campaign
■
qualitative check for brand fit of each influencer
■
obtain initial quotes and insights from influencers

influencer selection

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we concretely propose the first influencers as partners
■
the client confirms or rejects the influencers
■
communication of the decision to the influencers

content planning

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timing of the promised cooperations
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definition of deadlines for content delivery
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establishment of a content approval process

contractual & admin

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conclusion of contracts directly with the Influencer
■
covering all eventualities and pitfalls
■
invoicing with the influencer at the end of the campaign (client only has to process one invoice)

influencer management

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support for the influencers during the campaign
■
assistance with questions about the briefing and content
■
approval of the influencer content before publication

reporting & iteration

■
daily reporting during the campaign
■
detailed reporting at the end of the campaign
■
elaboration of suggestions for improvement and possibly new briefing for continuation
let's talk!

want to see more results?

take a look at our campaign for the Zurich subsidiary dentolo:

dentolo

case study
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