Industrie Cover

Image Source: Polytec GmbH

Digital Growth for
technology manufacturers

Manufacturers of high-tech products are the backbone of industry and R&D. Even though they are pioneers in their specialist discipline, in many cases there is still a need to up their game when it comes to digital marketing.

For decades, manufacturers of high-tech products have typically left their sales success primarily to internal sales teams and have only utilised marketing to support trade fairs, mailings or press releases.

In times of digital marketing and lead generation, however, this often means that significant growth potential in the digital sector remains completely untapped

Highlights of successfully implemented projects in  B2B technology sectors

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Audit of existing digital marketing activities and derivation of recommendations for action

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Joint development of growth potentials and digital marketing fundamentals

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Development of a comprehensive digital growth strategy
and its operational implementation

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Operational development of a new marketing channel to scale digital new customer acquisition

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Joint development of growth potential and digital marketing principles

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Operational scale-up of performance marketing channels while meeting strict KPIs

Typical topics we work on

Continuous lead flow

How can we ensure the continuous generation of leads for our sales teams?

Lead scoring

How can we qualitatively evaluate leads early on in the process when the sales process can take several months to complete?

ROI transparency

How can we sharpen the measurability of our existing marketing measures and introduce a specific return-on-investment analysis?

Scaling potential

Which digital marketing channels are we currently neglecting that still have great potential for our new customer business?

IT infrastructure

Which new CRM systems should we use and how can we integrate them with existing systems?

Specialised marketing

How do we best work together with the specialist departments to ensure high-quality content in advertising?


The most important success factors in lead generation for technology companies

Over the past few years, we have identified six significant factors for successful projects in the implementation of numerous B2B lead generation campaigns.

Please contact us for an individual assessment of your digital growth potential.

What customers in the industry have to say about us

The cooperation with altitude in the area of performance marketing has been an extremely positive and successful process for us. Our successes are the result of a close partnership with altitude; their expertise, efficiency and reliability make them a valuable partner for us.

Katja Henning

Marketing Communications lead at Polytec

Our growth services for technological manufacturers

1. Strategy

  • Assessment of the existing B2B sales strategy from a digital perspective
  • Structured potential analysis with regard to digital lead generation measures in existing and new markets
  • Development of growth hypotheses for testing new marketing channels, target groups and/or new product offerings

2. Performance

  • Assessment of the implementation quality of existing marketing channels via 111-point check
  • Operational testing of hypotheses within existing or new digital marketing channels
  • Scaling of digital marketing channels including the development of growth frameworks

3. Creative

  • Development of high-conversion advertising assets for digital marketing channels
  • Development and implementation of creative concepts for 360° marketing campaigns
  • Development of performance-optimized landing and micro-page designs

4. Tech

  • Technical development of landing, micro-page and funnel experiences
  • Connecting different data sources & setting up reporting dashboards
  • Consulting and support in the implementation of new CRM systems

Case Study

We are happy to share our case study on the collaboration with Polytec with you.

Vielen Dank!
Wir senden Ihnen die Case Study in Kürze zu.
Bitte prüfen Sie die Angaben.