Polytec is a global leader in high-tech solutions for research and industry. Based in Waldbronn, Germany, Polytec develops and sells high-precision optical measurement technology. To boost sales of these complex products, Polytec shifted more responsibility for revenue generation to the marketing team.

However, an initial performance marketing campaign was unsuccessful. This is where we, altitude, came in. Our goal was to create a predictable, cost-efficient system that would consistently provide Polytec with qualified B2B leads.

First, we conducted a thorough audit of the existing marketing campaigns. This allowed us to identify specific growth levers and compare them against relevant industry benchmarks. Based on the results, we optimized channel selection and marketing operations to ensure maximum efficiency.

We also revised the advertising materials to optimally appeal to the target group and ensured that conversion tracking functioned flawlessly. These targeted adjustments quickly led to a significant increase in leads and a clear reduction in cost per lead.

To maintain high-quality leads, we implemented an internal scoring methodology in HubSpot in close coordination with Polytec's sales team. This enabled us to optimize budget allocation and create more precise revenue forecasts that considered factors beyond lead quantity.

Additionally, using various lead formats, such as white papers and webinars, enabled us to cover the entire marketing funnel. This allowed us to engage potential customers effectively at every stage of their journey.