Our
Methodology

At altitude, we rely on an in-depth analysis of target groups, which serves as the basis for the careful selection and optimization of our acquisition channels and targeting strategies. This approach enables us to tailor our target group approach precisely to their specific characteristics and needs. At the same time, this approach provides valuable insights into the optimal budget allocation and forms a robust basis for forecasting the expected results. Our aim is always to operate with maximum efficiency and effectiveness on the market and thus maximize the success of our clients.

The careful analysis and optimization of the digital customer funnel is a central component of our methodology at altitude. Through a comprehensive review of both the structure and logic of the user experience (UX) and the visual aspects of the user interface (UI), we aim to sustainably increase the conversion rate along the entire customer funnel. This approach, complemented by a stringent consideration of basic technical principles - such as page speed and GDPR compliance - enables us to reduce our clients' acquisition costs in the long term while maximizing the efficiency of their digital presence.

The effective use of customer and conversion data along the customer funnel only achieves its full impact when this data is collected, integrated and used end-to-end. At altitude, we use advanced, automated processes to collect and transform this data and feed it back into the relevant marketing platforms in a targeted manner. This use of data makes a decisive contribution to the optimization of marketing measures and thus increases the overall efficiency of marketing efforts.

Every marketing platform is subject to specific dynamics and best practices. With our proven 10-point check, we are able to quickly and precisely identify those marketing setups that deviate from these best practices. Uncovering such discrepancies opens up significant opportunities for optimization. In particular, by exploiting so-called "low-hanging fruit", we can quickly and efficiently increase the profitability of these set-ups, giving our clients a decisive advantage in a highly competitive market environment.

Digital marketing platforms achieve their maximum effectiveness through a sophisticated combination of manual intervention and the fine-tuning of native advertising algorithms. These algorithms only reach their full potential when they are precisely tuned to the advertiser's specific advertising objectives and continuously receive supporting data for learning. At altitude, we ensure that our customers' goals are achieved by guaranteeing such a technically optimized data flow - not only at sales level, but also with a positive impact on profitability.

Strong brands create long-term value that has a positive impact on marketing efficiency throughout the entire customer funnel. Regardless of whether the market is B2B or B2C, the purchasing decision of potential new customers is strongly influenced by the power of the brand. A profound understanding of which brand-building measures are required in which phase of the company is crucial for the sustainable and profitable development of a company.

Every means of communication - whether in text, image or video format - represents a point of contact with potential customers that must be optimized according to various criteria. From the individual, target group-specific approach to the selection of visually appealing images and graphics, acquisition costs can be positively influenced by carefully optimized advertising media and communication strategies.

"Data does not lie." A data-based evaluation of growth measures forms the foundation for sustainable growth. Setting up automated reporting structures and data flows is just as important as the meaningful visualization of data in dashboards. Here, it is crucial to find the right level of detail that provides sufficient insight into relevant areas of action without overloading the system with information. We ensure that recommendations for action can be precisely derived from the reports and be implemented.