the challenge

the challenge

the challenge

the challenge

the challenge

paying with the mobile phone become more and more popular over the last couple of years. while the attitude of consumers towards mobile payment has changed, the functionality of payment providers has not. except of bluecode. a innovative mobile payment solution that combines contactless payment via smartphone with digital value-added services and enables payment from merchant and banking apps.

the goal was clear: new users, increased activity and in the end - more transactions to build a strong footprint of bluecode in the DACH market.

our services
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strategy consulting
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campaign concept
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marketing strategy
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marketing optimization
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ad concept & creation
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influencer marketing
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facebook & instagram ads
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google & YouTube ads
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LinkedIn ads
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google ads
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in-app ads
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ad server management
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webflow development
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landing page development
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reporting & analytics
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cookies & tracking
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legal & financial handling
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ui / ux design
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amazon account management
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listing optimization
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amazon marketing strategy
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amazon marketing optimization
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amazon demand side platform (DSP)
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geographic expansion
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deals management (prime day, black friday...)
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amazon prime implementation
our solution
In the beginning, we broke down the ultimate goal of transactions into two different work streams: First, the new user acquisition and initial activation of new accounts, and second, the retention and ongoing activation of registered users.

This is a very important step for us in order to not confuse the different activities with each other. Specifically, to have for each workstream a clear goal on which all activities can orientate itself and all measures can be optimized towards. 

For the first part, we put a strong emphasis on paid social ads via Facebook and Instagram. With a focus on the benefits of the product - e.g. collecting loyalty points while purchasing, using discount codes during a purchase transaction, and many more - we collected a huge number of new installs. By making sure that the onboarding process in the app (connection of the bank account) is clearly understood by the user, we achieved a strong install to activation rate, which was the basis for new user growth.

For the second part, we technically integrated an own display system in the bluecode app that made it possible for us to show personalized display ads for each user in-app. Therewith, we could offer the users very relevant special offerings that improved retention and usage of the app. In addition, we ran special campaigns (e.g. lotteries) that had a clear transaction focus and helped us boost the numbers not only short term, but also long term via an increased product awareness.

All in all, our solution for bluecode underlines the importance of strategy development and consulting in the beginning of a project. By breaking down the overarching goal into smaller pieces, the whole project gets more manageable and will yield better results short to long-term.

outcomes

Installs are great, but activations are even better. Which is why we not only focussed on brining more people inside the app, but also on how to keep them active and how to become long-term user of bluecode.

+201%
more installs
+150%
active users
-78%
cost per Install

Mobile payment still holds great potential for everyone. Bluecode is going the right first steps in Europe for this industry. We are grateful for supporting them over multiple years on this journey and are excited about what is still coming up.

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