paying with the mobile phone become more and more popular over the last couple of years. while the attitude of consumers towards mobile payment has changed, the functionality of payment providers has not. except of bluecode. a innovative mobile payment solution that combines contactless payment via smartphone with digital value-added services and enables payment from merchant and banking apps.
the goal was clear: new users, increased activity and in the end - more transactions to build a strong footprint of bluecode in the DACH market.
This is a very important step for us in order to not confuse the different activities with each other. Specifically, to have for each workstream a clear goal on which all activities can orientate itself and all measures can be optimized towards.
All in all, our solution for bluecode underlines the importance of strategy development and consulting in the beginning of a project. By breaking down the overarching goal into smaller pieces, the whole project gets more manageable and will yield better results short to long-term.
Installs are great, but activations are even better. Which is why we not only focussed on brining more people inside the app, but also on how to keep them active and how to become long-term user of bluecode.
Mobile payment still holds great potential for everyone. Bluecode is going the right first steps in Europe for this industry. We are grateful for supporting them over multiple years on this journey and are excited about what is still coming up.