the challenge

the challenge

the challenge

the challenge

the challenge

Duffle: The Digital Commerce Platform for Travel

Duffle is an innovative app that digitalizes airport shopping and transforms the passenger experience. Their mission is to bring the airport shops to the passenger, making travel more convenient and enjoyable.

Our challenge was introducing the platform to consumers and becoming an integral part of their airport experience.

To achieve this, we needed to generate app installs. The first launch was at Copenhagen Airport, where we focused on understanding the market and the audience.

our services
_
workshop
_
strategy consulting
_
campaign concept
_
marketing optimization
_
ad concept & creation
_
influencer marketing
_
Google ads
_
Facebook & Instagram ads
_
YouTube ads
_
LinkedIn ads
_
display ads
_
programmatic ads
_
website concept & ux design
_
ui  design
_
in-app ads
_
ad server management
_
webflow development
_
landing page development
_
reporting & analytics
_
cookies & tracking
_
legal & financial handling
_
amazon account management
_
listing optimization
_
amazon marketing strategy
_
amazon marketing optimization
_
amazon demand side platform (DSP)
_
geographic expansion
_
deals management (prime day, black friday...)
_
amazon prime implementation
our solution

To succeed, we broke the project down into several stages. First, we conducted extensive research into the competitive landscape, airport statistics, and audience tendencies. Next, we defined the main USPs and key target audience, inviting Duffle's founder and employees to a strategy workshop to collaboratively determine what makes Duffle stand out.

Once we understood the market and product, we launched a media strategy to generate app installs. Given the fact that Duffle was a completely new brand, we broke the media strategy down into two goals: First, we needed to learn as much about Duffle’s potential audience as fast as possible in order to optimize campaigns and ultimately generate app installs. Second, we needed to generate app installs.

For the first goal, we set out to test multiple creative concepts to learn what the potential audience found attractive.

For the second goal, we immediately understood the importance of covering the entire decision-making funnel as we both needed to generate awareness and interest around a new product as well as achieve a maximum amount of app installs. Thus, three complementing campaigns covering the awareness, interest, and action stages were launched.

All in all, our solution for Duffle underlines the importance of doing the heavy lifting work in terms of research, consulting, and strategy definition at the beginning of a project specifically when introducing a new brand and product. This way, we ensure that we cover all the bases.

outcomes

Our strategy of specific geo-targeted campaigns and strong, differentiating creatives enabled us to reach the defined target groups and generate app installs cost-effectively. We also identified characteristics of Duffle's target audience, which will help them long-term when expanding their business and strategies in general.

In conclusion, by understanding the importance of research, consultation, and effective media strategy when introducing a new brand and product, we successfully introduced Duffle the the consumers.

900k
Potential leads reached
+385%
App installs per day since the launch of the campaign
9
Creative concepts developed and tested
Interested?
Contact us!
Let's hike together.
contact us
other cases