Duffle: The Digital Commerce Platform for Travel
Duffle is an innovative app that digitalizes airport shopping and transforms the passenger experience. Their mission is to bring the airport shops to the passenger, making travel more convenient and enjoyable.
Our challenge was introducing the platform to consumers and becoming an integral part of their airport experience.
To achieve this, we needed to generate app installs. The first launch was at Copenhagen Airport, where we focused on understanding the market and the audience.
For the first goal, we set out to test multiple creative concepts to learn what the potential audience found attractive.
For the second goal, we immediately understood the importance of covering the entire decision-making funnel as we both needed to generate awareness and interest around a new product as well as achieve a maximum amount of app installs. Thus, three complementing campaigns covering the awareness, interest, and action stages were launched.
All in all, our solution for Duffle underlines the importance of doing the heavy lifting work in terms of research, consulting, and strategy definition at the beginning of a project specifically when introducing a new brand and product. This way, we ensure that we cover all the bases.
Our strategy of specific geo-targeted campaigns and strong, differentiating creatives enabled us to reach the defined target groups and generate app installs cost-effectively. We also identified characteristics of Duffle's target audience, which will help them long-term when expanding their business and strategies in general.
In conclusion, by understanding the importance of research, consultation, and effective media strategy when introducing a new brand and product, we successfully introduced Duffle the the consumers.