The WISAG group is one of the biggest industrial service companies in Germany with three core services in the area of aviation, facility and industry.
In our project we worked together with the WISAG industry services to support the technical cleaning services to generate high-quality B2B leads.
Keywords have been categorised into groups, campaigns and ad copies, and extensions have been tailored to the keyword categories to match the needs of a user’s search term.
Google Ads could be established as the first Online Marketing Channel for the WISAG Technical Cleaning sector which delivers a constant flow of high-quality B2B leads. Not only has a new channel been established, in addition the efficiency in terms of lead quality, on-site conversion rate and cost per lead could be constantly improved during the campaign. Due to the satisfying results WISAG decided to take further Online Marketing measures in Google Ads, On-Site optimisation and additional channel tests in consideration to continue our cooperation.
WISAG took a first bite of Online Marketing and it tasted good. Not only a new channel for lead generation has been established, but also the first step for further scaling of lead generation via Online Marketing measures and establishing of WISAG as Germany’s number one provider in Technical Cleaning for B2B businesses has been made.