We all know influencer marketing for lifestyle products such as fashion, beauty products or other lifestyle topics.
But what about topics that at first glance do not fall into the typical field of influencer marketing - such as insurance?
When dentolo - a subsidiary of the large insurance company Zurich - came to us, we therefore sat down together intensively and developed a comprehensive influencer marketing strategy, which had the nice side effect of reach and awareness, but was ultimately measured very hard by the performance of leads and newly concluded contracts.
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In our eyes, influencer marketing is actually very suitable for a product like dentolo's. dentolo is a 100% subsidiary of Zurich Insurance and offers supplementary dental insurance (ZZV), the tariff of which was chosen as the test winner by Stiftung Warentest.
Nevertheless, for many people supplementary dental insurance is still very opaque, difficult to understand and, above all, difficult to compare.
Combined, all the influencers in this campaign had over 17 million followers and more than 4.1 million people were reached through the Instagram Stories. This not only helped grow the product and dentolo as a brand, but also, and more importantly, led to a significant number of new customer contracts.
Story views are great, conversions are better. Which is why we focussed on the hard-facts and continued to improve the campaign each month.
In the end, the campaign was a complete success with a five-figure number of quotation requests, a channel growth of more than 800% and a significant increase in new contracts: for dentolo, our influencers and the teeth of their fans.
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