We all know Zalando. At least when you are living in Germany. Europe's largest online platform for fashion and lifestyle nowadays delivers products to 25 countries.
Over the last years, they have adjusted their general business model from purely trading products to also offer a marketplace model where brands can offer and sell to the existing Zalando customer base.
With a strong focus on this so called "Partner Program" and ambitious growth goals, Zalando came to us to help them acquire 2.400 new brands to join the Zalando Partner Program - even from countries with a much lower brand awareness as in their home market.
So, in order to attract as many new brands from all over Europe, we needed to dive deep into understanding the different target groups, the specific communication strategies and marketing channels on how to reach them.
All in all, we made sure to tailor our communication and media mix based on the different markets and guaranteed a very high quality of user experience through localization.
let's keep it short - numbers don't lie
For Zalando the campaign was a complete success because it not only generated new business, but also established the brand in countries where it was less popular and positioned itself as a trustworthy, value-adding partner to small and large brands all across Europe.